All articles
Built for the People Carrying the Number: A Letter From the Editor-in-Chief
We lead with news, data, and what it means for your number. We're opinionated when the numbers back it up. And we'll tell you when a tactic everyone's praising won't actually move your pipeline.
For 17 years I've sat on the operator side of revenue. Seed-stage startups to 100M+ scaleups. VC-backed, PE-owned, bootstrapped. I've built marketing teams from zero, run demand gen and product marketing, and sat through more pipeline reviews and board meetings than I can count.
Which means I've also spent 17 years reading the stuff that's supposed to help revenue leaders and walking away with nothing I could use on Monday.
Today I'm doing something about it.
Introducing The Revenue Wire powered by memoryBlue.
Here's the problem I keep seeing. Every revenue leader I talk to is making real decisions right now: forecast calls, comp and quota design, pricing and packaging, build vs. buy on the GTM stack, where the next headcount goes. And the information they're working with is terrible. It's either vendor-sponsored thought leadership dressed up as insight, or surface-level takes that fall apart the second you try to apply them to an actual number.
There's no publication that answers the only question that matters: what does this mean for the number I have to hit and where we're investing to hit it?
That's what The Revenue Wire covers.
Not what's trending. What moves the number. Not what's clever on a webinar. What's repeatable in a quarter. Not what's exciting. What changes your forecast.
I'm leading this as Editor-in-Chief with a dedicated newsroom of journalists and editors, publishing every day. This is a real newsroom, focused on the part of the business where the pressure is highest and good information is hardest to find.
Come be early.
Subscribe. Follow. And send it to whoever owns revenue at your company. They need this.
Editor-in-Chief
.webp){kind=logo}